If your company participates in trade shows or seminars, filling as many seats as possible is imperative. Beyond asking sales people to invite clients and prospects, what else can you do to get closer to success? When the day arrives but the seats are half empty, it’s just too late.

Be proactive and ensure your success with MSL.


Create your prospect list using mailing lists, trade show attendee registrations, client lists and call about three weeks in advance. Give them information about why they should attend, what they are going to learn and how your unique solution will increase their productivity, increase profits, lower costs, etc. Fax or email an information page and ask for referrals, you’ll be surprised how many you will get. Provide travel directions and then call back several days before the event to reconfirm their registration.

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